We know that it is essential to appraise marketing strategy before diving into the sexy creative stuff.
We get stuck into the spadework. Understanding and defining your offer so that what follows is built on a solid foundation of customer-centric insight. We are experts in deconstructing and reconstructing the marketing position of a business.
We will work with you to get your strategy just right so that we develop
- Your proposition
- Your product truths
- Your target audience
- Your key messages
We take all this preparatory work and then create effective lead generation activity that delivers results.
We define strategy for many businesses, making a much slicker onward selection of marketing activity and content.
HOW WE CAN HELP YOU
Research & Insight – we deliver both quantitative and qualitative research. Timely insight always in tune with the business objective of your organisation
Branding – we can review and refine existing branding and brand values or work with you to deliver a fresh perspective on how your brand should match the demands of the audience and the values of your business.
Customer experience – mapping your customer journey and understanding the pain points they may experience is an imperative to match customer demand and exceed expectation. TLI has extensive experience of delivering customer experience and change programmes.