In an always-on digital world, buyers have the resource to view, review and rate companies and products without leaving their virtually created buying space.
Great content marketing can help vendors reach into this space and be heard.Tell not what you want to sell, but what they want to hear. Take your knowledge and your expertise, and empower your prospects so that they become Kings.
HOW WE HELP YOU
Content strategy & planning – we will review your current content activity (lots of companies actually produce great content without ever realising its potential) and advise on its development and distribution. Getting your content strategy in good shape at the outset is essential to maintaining a credible content marketing programme.
Editorial calendar – we will create you an editorial calendar that will reflect your strategy and plan your content development so you get smooth delivery of great content.
Content creation – we will develop content ideas that mean something to your audience. Then we will write it, design it, build it, check it, check it again and then, and only then, release it to the world.
Lead generation – we will either work with your existing database to reach out and start raising your awareness and developing sales leads, or we will devise a programme of content distribution to raise your inbound activity and drive web traffic and enquiry.
Marketing automation – a valuable content marketing programme needs the support of a robust process, and we can deliver marketing automation solutions that means every lead is nurtured and drawn down the buying funnel.