Why Adopt Web Personalisation?

web personalisation

Why Adopt Web Personalisation?

Getting the cut-through you need to really connect with your audience rests on speaking directly to their needs. One way of achieving this is through web personalisation: delivering content that relates to the viewing habits, purchase history and persona of the visitor.

Marketo has created this infographic that presents the case for web personalisation.

grow leads with content marketing

 

Marketo suggest that:

  • 70% of buyers says a company’s website drives their purchasing decisions
  • 80% of customers do their own research before buying
  • 3/4 of online customers get frustrated when website
  • 55% is the average website bounce rate
  • 85% of internet users expect and accept web personalisation
  • users are 5x more likely to convert when presented with personalised  content
  • 87% of companies that have implemented web personalisation have seen an increased return in key metrics

web personalisation

This entry was posted in Marketing Strategy. Bookmark the permalink.

Featured case studies