Getting the cut-through you need to really connect with your audience rests on speaking directly to their needs. One way of achieving this is through web personalisation: delivering content that relates to the viewing habits, purchase history and persona of the visitor.
Marketo has created this infographic that presents the case for web personalisation.
Marketo suggest that:
- 70% of buyers says a company’s website drives their purchasing decisions
- 80% of customers do their own research before buying
- 3/4 of online customers get frustrated when website
- 55% is the average website bounce rate
- 85% of internet users expect and accept web personalisation
- users are 5x more likely to convert when presented with personalised content
- 87% of companies that have implemented web personalisation have seen an increased return in key metrics