Using Infographics for Lead Generation


Using Infographics for Lead Generation

Infographics can be a really effective way of summarising complex stories or communicating findings from original research. Rather than wading through 30 pages of stats, your target audience can scroll through a single page infographic, or custom visual content as DemandGen refer to it, and take away key facts in a stimulating and easily digestible design style.

DemandGen have shared a really useful infographic on how to use, erm, infographics.

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The key learnings from the infographic suggest:

  • infographics can create a 7x higher conversion rat
  • there is an 80% increase in desire to read if using coloured visuals
  • 65% of people prefer emails with visuals
  • infographics receive 94% more clicks and 30x more reads.

infographics for lead generation

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