Infographics can be a really effective way of summarising complex stories or communicating findings from original research. Rather than wading through 30 pages of stats, your target audience can scroll through a single page infographic, or custom visual content as DemandGen refer to it, and take away key facts in a stimulating and easily digestible design style.
DemandGen have shared a really useful infographic on how to use, erm, infographics.
The key learnings from the infographic suggest:
- infographics can create a 7x higher conversion rat
- there is an 80% increase in desire to read if using coloured visuals
- 65% of people prefer emails with visuals
- infographics receive 94% more clicks and 30x more reads.